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IBM
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Introduction As a talented CRO Marketing Consultant at IBM Spain you will help our clients to maximise their conversions by analyzing user behavoiur and using various techniques to improve the customer experience. Data driven decision making together with our colleagues in order to achieve a healthy and succesfull strategy for IBM clients. Your Ro
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IBM Marketing Consultant - Adobe Marketing & Analytics in Madrid , Spain Introduction
As a talented CRO Marketing Consultant at IBM Spain you will help our clients to maximise their conversions by analyzing user behavoiur and using various techniques to improve the customer experience. Data driven decision making together with our colleagues in order to achieve a healthy and succesfull strategy for IBM clients.
Your Role and Responsibilities
Developing a testing strategy - a CRO consultant will set the agenda for your CRO program and manage a testing roadmap to help deliver long term results.
Identifying problems with the customer experience of your website through quantitative and qualitative research. Research will typically include things like user testing, heatmap studies, on-site surveys, data analytics.
Using your knowledge on statistics , analytics, behavioural science, UX design in stewarding your experimentation program from start to finish.
Ideating test concepts to address issues identified in quantitative and qualitative research.
Required Technical and Professional Expertise
Extended A/B testing and experimentation
User experience (UX) and user interface (UI) knowledge
Very good experience with Adobe Target
Certified and experienced in FullStory, Acoustic Tealeaf and Quantum Metrics
Spanish and English languages at business level
Preferred Technical and Professional Expertise
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About Business UnitIBM Consulting is IBM's consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients' businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.
Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location StatementIBM wants you to bring your whole self to work and for you this might mean the ability to work flexibly. If you are interested in a flexible working pattern, please talk to our recruitment team to find out if this is possible in the current working environment.
Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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Marketing Consultant - Adobe Marketing & Analytics ofertas de trabajo en Madrid, COMUNIDAD DE MADRID, Spain
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Siempre puedes gestionar tus preferencias y actualizar tus intereses para asegurarte de recibir las oportunidades más relevantes.
Prepárate para descubrir tu próxima gran oportunidad.