User Acquisition Manager (They/She/He) – App Marketing – (Hybrid)
Barcelona, Cataluña, Spain
As you contemplate your future, you might be asking yourself, what’s the next step? Start your journey with us!
We’re seeking an experienced User Acquisition Manager to join our App Marketing team in Barcelona (hybrid) to design and propose strategies and tactical actions to drive growth and business impact. If you’re ready to soar, we’re ready to take you there.
Why eDreams ODIGEO
Join the world’s leading travel subscription platform and one of the largest e-commerce businesses in Europe.
20 million customers – 44 markets – 5 brands – 5.2M members in Prime
16.2 million bookings FY23 – More than 50,000 bookings per day – 100 million daily user searches
1400 employees – More than 50 different nationalities – 99% permanent contracts – 36.3 average age
We’re a leading travel tech company, revolutionising the travel booking experience through our consumer insight, innovative technology, market leadership, and Prime, the world’s first travel subscription program.
What you will do:
The Role’s Key Responsibilities and Tasks
As an eDOer, you will have clear objectives, great challenges and a clear overview of how your work contributes to the global company project and its customers. As a User Acquisition Manager you will be in charge of:
Get an understanding of performance by deeping diving into campaign data. Translate business questions into analytical requirements for the analysts that work within the marketing department and work with them to generate insights;
Design and propose strategies and tactical actions to drive growth and business impact, but also to learn more how each media can contribute to generating value;
Drive the execution of the strategic priorities to achieve objectives and key results, track them over time and report the progress to the rest of the team/business;
Surface the measurement/tracking needs to Measurement Product Owner to increase the ability to collect data and measure performance;
Implement, optimize and own the campaign performance cross all eDreams ODIGEO brands and products;
Design and execute a testing and learning agenda for media buying, audiences, content/promotions and creatives;
Collaborate with the internal creative team as well as external creative agencies to ensure creatives do align to the requirements from publishers;
Be part of cross-functional projects and collaborate closely with other departments to design and execute marketing campaigns to support the global product (eg flights, hotels, car rentals, etc) and marketing strategy (Prime program, holidays, offers).
Improve current best practices and document process for campaign launch and ongoing optimization.
What you need to succeed:
Job Requirements
Bring your unique perspective, speak up, and offer disruptive solutions. You’ll have the opportunity to learn and grow while making a real impact on our team. Here’s what you need to succeed:
Past proven experience on app marketing, app metrics, app tracking and measurement is mandatory. We will not take into consideration applications without previous experience in app marketing;
Critical and strategic thinking, with the ability to design media, audience and engagement strategies to support the company strategy and drive growth at scale. We are not looking for an executor, but for someone that is able to tell us what to do and then make it happen;
Strong analytical skills, including the ability to analyze data to make optimization decisions, along with excellent data storytelling skills. This goes beyond being able to build reports, this is truly about generating insights to drive the strategic and tactical approach;
Being curios and continuously asking why campaigns / ads perform in a certain way or why a metric is behaving differently over time, geographies and media;
Deep understanding and hands-on experience in managing one or more media buying platforms among Facebook/Instagram, Google, Display Networks, Apple Search Ads, TikTok, etc;
Being able to work autonomously and self driven to achieve results;
Experience working with tracking and attribution solutions for Apps (one or more among Appsflyer, Adjust, Singular, Firebase, GA4) is nice to have;
Any level in English as long as you are able to tell a story from the data, communicate complex information around campaigns and have relevant conversation with the team and the stakeholders;
Positive attitude and a true team player, able to work with people with different background, styles and culture.
What’s in it for you?
The best talent deserves the best benefits
At eDO, we want you to be a part of our success story and great culture.
Here’s what we offer:
A rewarding Compensation package! Prime Plus membership, competitive salary and benefits package, including flexible benefits, performance-based bonuses, birthday day off, discounts and partnerships, relocation support and the possibility of choosing your equipment and, even better, keeping it for free after 3 years .
Continuous learning to fuel your growth and explore new horizons! Learn and grow with free Coursera access, soft skills workshops, tech training, leadership development, and more. Plus, enjoy a great onboarding program.
Grow opportunities to empower your career, and unleash your potential! Personalised career paths and the eVOLVE Program will help you discover, grow, and thrive. Internal mobility opportunities let you pursue horizontal career changes and promotions.
Your Well-being is our Priority. Embrace Freedom and Flexibility! At eDO, we value flexibility, employee care, and transparency. We offer a hybrid home-office model focused on outcome, not time-in-seat. You’ll be able to find the right work-personal life balance that suits you best.
Work hard, party hard! We believe in having fun and connecting with colleagues! Join eDO for after-work events, padel tournaments, parties, and more. Create communities based on your passions, like sports and music. Come to work as you are, with no dress code, and enjoy free fruit, coffee, and tea at our offices.
Enjoy a dynamic and healthy environment! Be innovative, take risks, and share your ideas. Our diverse and open-minded teams support high performance, learning, and growth. You’ll work in an Agile Mindset environment with recognition at our core.
Wanna take a peek into what it’s like to work at eDO? Follow us on LinkedIn and discover more about life at eDO!
If you are ready for a career opportunity with unmatched benefits, continuous learning, and a supportive work-life balance, look no further! Take your career to new destinations by applying now and help our diverse, inclusive, and passionate team shape the future of travel.
Apply now!
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. Our people are the key to our success. Each one of them is unique in their own way and the respect for their uniqueness is and will always be a passion and motivation.
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